T-Mobile and Sprint mark merger; How to take a stand for your org; Tips for lessening repetition in your writing; and more

MORNING SCOOP

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

Also: Southwest asks passengers to report unwanted behavior, Universal and Blumhouse embrace controversy over ‘The Hunt,’ a zoo’s unique Valentine’s Day offer, and more.

BRIGHTER WRITER

3 targets for mitigating repetition

Lists and quote intros are laden with extraneous words. Wield your paring knife accordingly.

STORYTELLING

7 ways to take a stand, engage talent and communicate internally

Organizations are enhancing their respective brands as they seek to reach a new generation of employees who embrace social purpose. Here’s how to do that authentically.

INFOGRAPHICS

Infographic: Important IGTV do’s and don’ts for PR pros

Are you planning to put your message on Instagram’s video platform? Here are some important pointers for communicators looking to make the most of the app.

RESEARCH SNAPSHOT

Mobile marketing drives digital ad spending

As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users.

MARKETING

5 ways to make experiential marketing sustainable

A tactic that has historically put profit over environmental impact will have to be rethought for consumers in the coming decade. Here’s how your team can adjust.

PR INDUSTRY

Popeyes’ chicken sandwich gooses profits, Google’s HR exec steps aside, and Tyson lays off 500

Also: Email apps are scraping consumers’ data to sell, Clorox focuses on sustainability to entice young consumers, stats on Europeans working from home, and more.

MEASUREMENT

Study: Most organizations lag in embracing data analytics

The McKinsey Global Survey finds an uptick in the deployment of data in business decisions, but often that’s an isolated event, rather than a consistent protocol. Comms can play a major role.

SOCIAL MEDIA

Infographic: A month’s worth of fresh content ideas

Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation.

PR DAILY AWARDS

Has your organization been socially responsible?

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20.

MARKETING

5 essentials for finding and partnering with a worthy influencer

Identifying a high-profile voice is not enough. You must be diligent about ensuring alignment of values, high-value followers, and the appropriate tone and aesthetic for your brand.

MORNING SCOOP

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

Also: Nvida, Amazon and Sony pull out of Mobile World Congress event amid coronavirus fears, Chipotle offers free guacamole, Justin Bieber and Quavo rack up donations, and more.

SOCIAL MEDIA

10 techniques for using IGTV in marketing and PR

From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.

THE BUSINESS MIND

5 ways an MBA can transform your career

Want to accelerate your professional progress? Here’s why an advanced degree could be the high-octane fuel you need. Says one communicator, ‘My MBA changed my life.’