Tactical guide for taking first-party data beyond personalization

In today’s privacy-first marketing environment, personalization is highly dependent upon collecting first-party and zero-party data from existing customers.

But how can first-party data be leveraged for privacy-compliant prospect marketing? To be effective in both customer optimization and new customer acquisition, brands must identify and target previously unknown consumers who look — and shop — a lot like their current customers. Engaging in data partnerships, like cooperative databases, is helping teams pick likely-to-purchase consumers out of the crowd.

In this tactical guide, Digiday and Wiland examine how data collaborations enable marketers to unlock the potential of first-party data to drive customer acquisition campaigns and lower-funnel outcomes. Download it to learn:

Sponsored by Wiland.