| Join Ragan on Thursday, May 13 for a can’t-miss virtual workshop to help you reimagine your approach to communications writing, craft content with inclusive messaging and turn the page on your storytelling strategy to build lasting stakeholder engagement. |
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| At this Ragan Writing and Content Creation Virtual Workshop, you’ll learn: |
- How to craft internal communications from leadership that reinforce organizational goals, improve morale, and weed out internal issues before they escalate
- How to begin with inclusion in mind, including people from diverse backgrounds in your content and messaging processes from the outset
- Strategies for determining length of executive pieces, frequency and where they are showcased
- Tips for repurposing video content from speaking opportunities such as town halls or panels into thought leadership content
- Considerations for adjusting your leader’s messaging to help your brand voice meet the current cultural climate
- Tactics for writing pitches that don’t read like a mass email
- How to compose sentences that acknowledge the niches within a journalist’s beat
- Ways to cut fluff and unnecessary language in your pitches
- Strategies for writing follow-up pitches
- And more!
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| Writing Workshop Speakers: |
 | Rachel Spates
Associate Director, Communications
Sun Life |
 | Nicole Dye-Anderson
VP, Head of Partner Media Relations
Barclays |
 | Jennifer Choi
Director of Equity Initiatives
Craig Newmark Graduate School of Journalism (CUNY) |
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 | Domenica D'Ottavio
Brand PR Manager
Fractl |
 | Nicole Smith
Senior Global Communications Officer
International Rescue Committee |
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| This May 13, 2021 workshop will feature real-world tips and tactics from leading communicators. Our speakers will share how they effectively compose email newsletters, craft internal and external thought leadership content in uncertain times, write personalized pitches, create social media content that resonates with stakeholders, and more. |
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| Questions? Contact Shallon Blackburn at Shallonb@ragan.com |
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