“Before, I would clench up with new technology,” says Robin Hill of Hendrick Lexus of Charlotte. “I didn’t think it was dangerous. I was just uncomfortable with it.”
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Lucid Motors wanted the showroom for its luxury electric vehicle to be more inviting and educational than traditional dealerships, Fast Company reports.
Lead Quality and Close Rates: Why They Matter More Than Ever
Now that we are seeing close rates up year over year, it’s time to focus on how you can come back strong with strategies to direct that pent-up consumer demand back to your dealership.
Toyota rolled out trucks, hybrids and special editions for its 2022 lineup at last week's media event at its North American headquarters, although the Corolla Cross was the star of the show.
The Nissan spot prescribing exactly the sort of car people deserve was No.1 for the week of May 31, holding the top spot for a third straight week and six of the past seven.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
