Pepsi is one of a number of marketers looking to create content for networks and streaming platforms to capture people’s attention in an increasingly ad-free landscape.
| Next month, Pepsi will roll out a new reality dating show in partnership with Viacom/CBS to promote its new flavor, Pepsi Mango. While details of the dating show are currently being kept under wraps, it’s the latest entertainment vehicle from Pepsi as the beverage giant continues to try to reach people via television. And the beverage brand is just one of a number of marketers looking to create content for television networks and streaming platforms to capture people’s attention amid an increasingly ad-free entertainment landscape. Read more below. Rather than interrupt entertainment people choose to view, brands like Pepsi are now hoping to produce that very content with the hope of not only entertaining people, but also swaying them to choose their brand. WTF are dark patterns? They are a form of digital coercion by design, and legislators and regulators are cracking down on their usage. For Digiday+ members, publishers are adopting dynamic paywalls in an effort to acquire more subscribers and amass more first-party data as they prepare for life after the third-party cookie. Other things to know about This week only: Save 40% on 3-month Digiday+ membership with a special limited-time offer. Subscribe here by tomorrow, March 26 to redeem. Publishers: Take this new survey and tell us how you’re approaching audience addressability and the targeting challenges posed by a post-cookie environment. Sponsored by PubMatic. Influencer marketing is a strategy that creates brand trust among consumers. Download this report from Modern Retail and Grin to learn how marketers are leveraging influencers to generate engagement, sales and repeat customers. Sponsored by Grin. | | |
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howdy! | The GDPR Impact | | WTF are dark patterns? | | Dark patterns are a form of digital coercion by design, and legislators and regulators are cracking down on their usage. | | |
howdy! | Sponsored by AdColony | | Marketers are capitalizing on in-app engagement | | The pandemic caused a surge in smartphone screen time, giving marketers an opportunity to reach consumers through apps and prompting marketing teams to optimize their mobile ad networks. | | |
howdy! | WTF Programmatic | | WTF is NewsPassID? | | The LMC-helmed sign-on technology and wrapper is trying to solve two of local publishers’ biggest current challenges. | | |
howdy! howdy! |
