Tap into the power of collaborative content A guide for brands to maximize strategy and process efficiency.
ClickZ Daily: March 01, 2023 |
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| Good morning, If you want to attract and satisfy more customers through quality content targeting, a collaborative content strategy is a way to go. It is a strategy that involves more people (team members, customers, and/or influencers) in ideating, creating, and promoting your content. You may already have it going for your brand, but creating a strategy around the concept will surely make it much more effective. Influencer, and Community manager at Internet Marketing Ninjas, Ann Smarty has created a collaborative content guide for brands. Find out how it will maximize your strategy and process efficiency. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Content & Experience Ann Smarty A guide for brands to make the most of collaboration from a strategy and process point of view |
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AI Steve Susi The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands but also career graphs Read more |
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| Data-Driven Marketing Sanchari Sengupta (Team ClickZ) Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read more |
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| Digital Marketing Kaeya Majmundar Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategies, such as zero-party marketing Read more |
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| Digital Marketing Jamie Bolton | ClickZ Advisory Board Member According to a study by Fopsha, Meta is the largest and only channel that can provide the necessary scale for most brands Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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