WardsAuto Dealer 5
WardsAuto Dealer 5
 

SEPTEMBER 29, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Sept. 29. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Tapping Full Vehicle Ownership Lifecycle to Stay Top of Mind

The average length of vehicle ownership continues to climb, with many models on the road older than 11 years. If dealers and automakers can adapt services to this longer lifecycle, they’ll unlock new opportunities to create value-added experiences.

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It's time to shift your dealership into high gear.
For all things auto, you deserve an ally who understands the ins and outs of the industry. With dedicated underwriter and Account Executive teams, comprehensive training courses, social media tools, and customized F&I solutions, Ally provides you with the resources you need to help you be more productive.  Learn More

2.

Is Bottom-of-Funnel Marketing Losing Dealer Appeal?

Move up the funnel with a healthy portion of your ad budget. Reach buyers when they are interested, but not yet shopped out. To accomplish this, I suggest a mix of local digital, broadcast TV and over-the-top services purchased from trusted local media sources.

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Paper-based, manual workflows can create bottlenecks in your  dealership’s daily processes, system connections, and cash flow.  Dealertrack is your one-stop shop for digital solutions that improve  efficiencies for F&I, trade-ins, and registration & title.

3.

Car Shopping is Going Online

USA Today reports six in 10 people want more of their car shopping experience to be online, even after the pandemic ends.

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Embrace your inner control freak
Maintaining an efficient and profitable used vehicle reconditioning process takes a watchful eye and the confidence to identify where you could be doing better. iRecon delivers the insights you need to measure the performance of your vendors and tools to track the location of your vehicles from start to finish. So you can optimize your process—and your profitability. Click Here

4.

GM’s Electric Crate Motor Package Historical, Forward-Looking

GM announced last fall that it will sell an electrified version of its popular “crate engine” for shade-tree mechanics who want to get an EV boost out of their old vehicles.

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Accelerate My Deal generates better leads that close more often.
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5.

Software-Defined Vehicle: 4 Core Pillars Driving Auto Industry to Change

A shift in customer preferences and the growing importance of in-vehicle software results in a completely new approach to building vehicles.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...