| Tapping into marketplaces can be a big opportunity for an online retailer — but as GlassesUSA.com recently learned, getting up and running, while turning a profit, isn't as easy as flipping a switch and watching the sales roll in. Starting with a nearly impenetrable spreadsheet, in one year, the brand managed to streamline, automate and hit the reset button on its marketplace sales. And now it’s positioned for expansion. Find out why. |
