They spend money, use their mobile phones to shop for and buy things, and go to the physical store to look but not purchase. Say hello to the bridge millennials, who are older than most millennials and younger than most Gen Xers. According to Karen Webster, bridge millennials can be physical retail’s best friends or worst nightmare. Either way, the group is changing retail’s future. Here’s how — and what retailers must do to win its affections.  Read More...

BrightCodes uses LED matrices to make shelves and signage interactive — much like QR codes, but with greater visibility and range. Founder and CEO Amir Darbi told PYMNTS about the technology’s potential in retail and advertising, and what it would take for a brand-new tech like this to become a mainstream form of payment.  Read More...

In a world increasingly obsessed with offering the best possible customer experience, it might be a bit surprising how often that “best” quality is achieved by just leaving the customer alone. As it turns out, high touch isn’t always the way to go. Sometimes consumers just want to do it themselves.  Read More...