How can merchants convert potential customers into subscribers? The PYMNTS Subscription Commerce Conversion Index suggests that certain features — such as rewards and free trials — can help draw consumers into subscription programs. Here’s how leading merchants are designing their plan features with conversion in mind – and how they can drive value with customer benefits.  Read More...

Millennials, it’s said, would rather have technology check them out at a grocery or C-store than a cashier. Rambus CTO Chakib Bouda talks with PYMNTS about the key pieces of the mobile scan-and-go technology to deliver the best scan-and-go checkout experience — millennial-style.  Read More...

No matter how useful a service might be while one is actively using it, if the on-ramp to usage is too onerous – or if the off-ramp to discontinue when one has had enough is too hard to find – happy consumers quickly become unhappy. On-demand is the word of the day for both service customers and business clients – and, as it turns out, it’s the rule for the customer’s entire lifecycle.  Read More...