Nutrition-rich bars are still popular and versatile snack choices, and increasingly snack bar formulators are incorporating ingredients targeting specific health benefits like cognition, hormone health and stress control, akin to supplements and sports nutrition.
The trendiest ingredient inclusions go beyond protein to include nootropic enhancers like mushrooms and gut heroes such as probiotics.
Functional ingredients are becoming more prominent in product launches, reflecting a shift toward healthier and purpose-driven bars. Wrap your arms around the trend by downloading this free digital magazine. |
