| Good morning, Marketer, how many times have you listened to “1989”? It is an understatement to say Taylor Swift is a cultural, musical and marketing phenomenon. Her participation in something guarantees a huge audience. Her attendance at a game between the Kansas City Chiefs (one of the NFL’s best teams) and the New York Jets (definitely not one of the NFL’s best teams) changed it from snoozefest to event. Today we are offering an inside look at the impact. Specifically how Manhattan’s Museum of Arts and Design used audience data from their Taylor Swift exhibit to make key decisions. The story is that rarest TS-related event, one where you don’t have to wait in line or fight through crowds. Enjoy now and “Evermore.” Constantine von Hoffman,
Managing Editor | 