| “We offer a tool for advertisers of all kinds – it could be e-commerce, HR companies, travel agencies – for them to advertise much easier on all sorts of platforms; Amazon, eBay, Google Ads, Google Shopping, whatever. We automate it for them, basically,” said Floyd van Zoelen, Knowledge Specialist at Channable. With learning hub Channacademy, “What we try to do is educate our customers on everything we have to offer – different functionalities, different features – and make it easier for them to get started, or if they’re looking for a new feature to make it easy for them to learn about it and start using it successfully.” Channacademy is accessible only through Channable, but it’s built on the Northpass customer education platform. Channable’s content creators are able to work independently in the Northpass platform, uploading content and tweaking design. Emphasizing the importance of pushing data on customer engagement with education hubs into marketing systems of record, Northpass recently announced a partnership with HubSpot CRM. “We know that initiatives pick up steam when marketing gets ownership – that makes HubSpot so instrumental,” said Northpass CEO Steve Cornwell. “They own the marketer, they own the mid- and small-size businesses. We think the HubSpot/Northpass partnership has the opportunity finally to make customer education accessible to companies of all sizes.” Read more here. | 