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VP Consumer Experience at Coty’s Beamly on the role of tech in retail
Tariq Khan is Vice President of Consumer Experience at Beamly, Coty’s in-house digital product and marketing technology accelerator. He is set to speak at this year’s Festival of Marketing, all about Beamly’s aim to build products that create a dazzling customer experience. Here’s a little teaser from Tariq, with much more to come at the Festival, which is happening on 10th and 11th October at Tobacco Dock in London.
What does the new Adobe & Amazon partnership mean for ecommerce? We ask the experts
55% of companies describe approach to CLTV as ‘basic’ or ‘non-existent’
The growing conflict between privacy and attribution threatens marketers
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Social Media Advertising: Best Practice Guide
This guide provides an overview of the major social media channels and the most pressing considerations when looking to generate the most value from social media advertising. You'll get a summary of the main self-serve advertising options on these channels, and see some of the premium options available to you when developing a strategic approach to social media marketing and communications.
 
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This report explains how consumer neuroscience and consumer psychology can benefit digital marketers for strategy and implementation. This includes examining consumer neuroscience as a market research discipline, as well as exploring cognitive concepts that can be directly applied by digital marketers.
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We have recently been working with London Research to conduct research and put together a report to gain a better understanding of who’s using marketing automation, to what end, and with what sort of success. Join Linus Gregoriadis, Director at London Research and Katie Jameson, Director, EMEA Marketing for our latest webinar highlighting the results of our report  ‘State of Marketing Automation’. 
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An attribution model is a set of rules an analytics platform uses to map conversions and sales to respective channels in the customer journey so that you can see what role each one is playing. There are several you can choose from, such as first click, last click, linear etc, however none of these will give you a true picture of your overall marketing – that can ONLY be achieved through data-driven attribution. In this article, we explain how it works and how you can develop your own in order to make much better marketing decisions.
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