Rob Burton, Senior Experience Consultant at Capgemini Invent, explains where businesses that rely on digital targeting and customer segmentation need to invest in light of the tech privacy war.
Dean McElwee has a wealth of experience working within ecommerce for global brands, including Coca Cola and MasterCard, and most recently, as executive director for Kellogg’s.
Towards the end of 2020, McElwee was recorded in conversation with Good Growth’s Dan Kendall as part of a new series of The Good Growth podcast. McElwee has since moved on from Kellogg’s, but gave his thoughts on legacy brands embracing new platforms like TikTok, developing 'digital IQ', and meeting shoppers where they are.
Josh Partridge is MD & VP UK at Verizon Media. We recently caught up with him to find out what it has been like taking on his role during the pandemic.
Plus, we hear his thoughts on the state of the ad industry, and the key trends that will continue to drive the ‘digital revolution’.
Building a Digital Culture With the pandemic bringing greater levels of unpredictability, many businesses are facing unprecedented changes. In order to thrive, businesses must nurture organisational cultures that are both customer centric and digital-native.
Digital Transformation: Agility and Innovation Best Practice Guide Econsultancy’s Digital Transformation: Agility and Innovation Best Practice Guide explains how organisations can adapt to changing circumstances, benefitting from continuous exploration and innovation, by applying key agile principles to marketing, ecommerce and innovation practice.
