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Technology and marketing predictions from the 2010s that aged badly

Many of the predictions about what the future would look like in the 2010s have turned out, in hindsight, to be hilariously off the mark.
 
ICO: amid GDPR concerns “the future of RTB is…in the balance”

The UK Information Commissioner’s Office (ICO) has questions about the legality of certain parts of the programmatic ecosystem and says that “the future of RTB is…in the balance”.
 
Organizations are routinely replacing martech solutions: the good, the bad and the ugly

The proliferation of martech solutions presents both opportunities and challenges. Here’s the good, the bad and the ugly about the current environment.
 
Peak influencer brand: what will it take for influencer-created brands to succeed in 2020? [paywall]

Influencers, enticed by the success of Kylie Jenner, Huda Kattan and other high-profile influencer entrepreneurs, have flocked to launch their own brands. Competition is fierce and the potential for oversaturation very real.
 
Digital transformation: leadership purges are sometimes a necessary evil

American retailer Bed Bath & Beyond is in the headlines after its new CEO fired six C-suite executives. Like so many retailers, Bed Bath & Beyond has struggled to deal with the impacts of digital, raising questions about its future.
 
Without Open Banking regulation, banks and fintechs clash in the US

Following a security upgrade, PNC customers have found that they are cut off from Venmo and restoring the connection between their bank account and the PayPal-owned service is proving frustrating for many of them.
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Digital Transformation and the Role of Data
Gain a better understanding of data within the wider scope of digital transformation and how data underpins businesses. We'll explore why digital transformation is needed; the role of data, including how it is made and used; the DaaS model; data strategy frameworks; and why transformation can fail. 
 
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