| | The algorithms powering loyalty: How an AI firm is helping Tesco gamify Clubcard
As Tesco Clubcard is about to turn 30, the retailer has announced a new addition to its scheme: gamified, personalised loyalty challenges.
EagleAI, the firm partnering with Tesco to create Clubcard Challenges, explains how AI makes personalised loyalty possible. |
What we've been reading this Friday
How do you accidentally run for President of Iceland?
“That’s hilarious!” said one person, thanking the reporter for letting them know that they were in the running.
Who’d have thought that an innocent content design mistake – placing the button to ‘register to collect endorsements’ above the buttons to do the actual endorsing – could have such monumental consequences.
Anna Andersen writing for UX Collective shares the finer details. NB. We saw this via the excellent Public Digital newsletter.
And here's a post from our archives if you're interested in the difference between a UX writer and a content designer.
OpenAI could be set to release web search as soon as Monday
No sooner had ChatGPT begun its meteoric rise to prominence in November 2022 than users were predicting that the AI chatbot could become the ‘new’ Google.
Fast forward a year and a half, and generative AI looks set to be the next major evolution in web search, with both Bing and Google touting generative AI answers, and specialist ‘AI-powered’ search engines like Perplexity.ai capturing attention.
Now, OpenAI itself looks set to enter the fray. Bloomberg and The Information were the first to report on insider intelligence that suggested OpenAI was developing a web search feature, followed by reports that the new search product could launch as soon as Monday – a day before Google kicks off its major I/O developer conference.
Given that the addition of a GPT-powered assistant to Bing barely nudged its share of search, it will be interesting to see if a search product within ChatGPT proves more compelling. A Washington Post review of Google’s Search Generative Experience called its answers ‘worse’ than traditional web search and showed that AI ‘hallucinations’ remain an issue.
As early as December 2022, our own Rebecca Sentance highlighted the advantages of a conversational approach to search through tools such as ChatGPT – if its issues could be corrected for. But many concerns, such as hallucinations and the potential impact on publisher traffic, have yet to be assuaged.
How brands are defining marketing excellence
A subscriber exclusive (paywall) from our friends at Marketing Week.
If you’re involved in marketing or ecommerce excellence, why not register to attend our capability leaders forum next week.
Sundar Pichai on the future of search
“Any time there's a transition you get an explosion of new content and AI is going to do that.”
This was the Google & Alphabet CEO talking to Bloomberg Originals Host Emily Chang, addressing the idea that Google search has got worse.
Watch the full interview here. |
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