Elly Hancock shared the successes of the retailer’s revamped weekly newsletter and its promotional emails, telling marketers to “be brave” and “not to make assumptions” about what will and won’t work with personalisation.
This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.
At Econsultancy HQ, we’ll be hosting our Q1 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval.
By providing the right opportunities framed in the right way, everyone in the organisation can become part of a learning organism, adapting to the environment and remaining competitive, no matter how conditions change.
