Whatās going on here? Tesla fired its entire Supercharger division to save its bottom (line), showing no mercy for the rival carmakers that were counting on its expansive charging grid. What does this mean? Tesla announced last quarter that revenue had slid by 9% from the same time last year, despite the EV maker rolling out a sequence of price cuts to entice budget-conscious consumers into the showrooms. So now, Teslaās leaning into cost-cutting instead, shutting down the division that runs the Supercharger charging network as part of a massive belt-tightening effort. But despite firing two senior executives and hundreds of staff, Musk still somehow plans to expand the Supercharger network. Only now, the focus is more on maintaining existing stations than building new ones. Why should I care? Zooming out: Back to the drawing board. Charging stations might sound like a mere accessory, but Tesla has poured billions into this network to make it one of the worldās best and biggest. So investors arenāt just worried about the implications for Tesla. Rivian, Ford, and General Motors all rely on Superchargerās infrastructure ā so if they want to grow their charging networks at speed, theyāll need to make alternate plans. And theyāll be starting from scratch. Tesla didnāt give anyone a heads up, not even investors or the companies that make their money working on those stations up and down the US. The bigger picture: To EV, or not to EV. Mercedes, General Motors, and BMW recently launched their own charging venture together, with an aim to reduce carmakersā reliance on Teslaās established network. The pullback could be exactly what they need, then. Of course, their work will only pay off if folk keep driving EVs: still-to-be-won-over drivers are already wary of relying on chargers to get them from A to B, and with electric and hybrid cars still costing more than traditional ones, this could be the straw that broke the electric transitionās back. |