WardsAuto OEM
WardsAuto Daily

AUGUST 30, 2018

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2019 Chevy Silverado More Than Meets Your Eye

TEST DRIVE
With the truck market booming these days, the new Silverado almost certainly will intensify the long-running pickup war between GM and crosstown rivals Ford and the Ram brand of FCA US.

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How is the Automotive UX Evolving?
Join us to explore unique technologies and consumer demands for the automotive user experience. Multiple panel discussions, OEM speakers, sponsor exhibits, vehicles on display, and a ceremony for the WardsAuto 10 Best User Experience awards. The event is a must-attend for any OEM, supplier or tech provider whose roles touch this vital part of vehicle design. REGISTER NOW!

Autoline Daily: Top Industry News for Aug. 30

Ford Gets Downgraded, Hyundai Goes Back to the Drawing Board, Roechling Develops Active Air Blinds

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How will YOUR BUSINESS be affected by global production trends and new technologies?
Join us Thursday, September 6 to examine major trends that will reshape the industry. Limited seating remains for the Q3 Wards Intelligence Outlook Conference in Birmingham, MI. Network with OEMs and suppliers, meet Wards analysts and get answers on the most pressing issues facing your business. Register now.

JLR Measures Humans’ Trust in Autonomous Vehicles

Engineers record trust levels in the pedestrian before and after the autonomous pod makes eye contact to find out whether it generates sufficient confidence that it would stop for them.

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Reading ‘Digital Body Language’ Becomes Auto-Retail Marketing Skill

Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com.

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2019 Chevy Silverado in Wyoming

PHOTO GALLERY
The redesigned 2019 Chevy Silverado continues the nameplate's legacy for power, ruggedness and capability but does so in a more luxurious, connected and functional style.

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Why Time Is Now for Updated NCAP

INDUSTRY VOICES
An updated NCAP won’t necessarily prevent more accidents or reduce the human error that is a leading cause of these accidents. However, its implementation will better protect vehicle occupants and pedestrians when accidents occur – saving more lives.

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