WardsAuto Dealer Edition
WardsAutoDealer Edition
 

SEPTEMBER 1, 2020

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Test Drives Go from First to Last

Demo drives once were an early part in the step-selling process. Not anymore.

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Turn Searches Into Sales With Dealer.com’s New Inventory Search Experience

Make inventory search efficient and convenient on your Digital Storefront. Dealer.com’s brand-new Search Results Page experience (SRP) helps shoppers find the right vehicle faster and features mobile shopping, multiple ways to search, and customizable responsive search. Our technology minimizes unnecessary clicks and potential bounces to convert more browsers into leads.

VW Online Effort Keeps Dealers in Loop

Dealer John Luciano says he’s “all-in” with VW’s ambitious EV initiative, in part to increase overall showroom traffic.

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Dealers Innovate – and Fast

Six auto retailing steps to take now to meet the challenges of the moment – and beyond.

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Millennials, Digital Retailing Keep Car Dealers Busy

Why automotive’s future might be brighter than some people think.

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Add ‘Human Touch’ to Digital Auto Retailing

Two marketing mistakes: over-communicating to the wrong automotive consumer and under-communicating to the right one.

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