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Testing Google’s Responsive Search Ads (spoiler: they don’t always improve CTR)
One of the biggest recent changes to Google Ads has been the introduction of Responsive Search Ads (RSAs). RSAs can be dynamically generated, or "pinned" in a set order to give the advertiser more control. But which format performs best for click-through and conversions? Josh Colbeck tested them with some surprising findings.
Can Snapchat position itself as a superior social platform for pharma marketers?
Its fortunes dented by Facebook, Snapchat is looking to cozy up to a lucrative base of potential clients — pharma marketers — by billing itself as a friendlier alternative to the world’s largest social network.
EHR shortcomings highlight risks for health tech offerings
Technology has created a world of opportunities in medicine and healthcare. But as recent incidents in the electronic health record (EHR) market show, the risks associated with health tech are exponentially higher than those present in other industries. How can healthcare companies mitigate them? 
April Fool’s Day 2019 in Asia-Pacific – The best brand examples
The April Fool's Day ‘holiday’ has spread to Asia-Pacific in a big way, and has become a way for brand marketers in the region to show their playful side (while getting earned media exposure at the same time, of course!). Here are some of the best campaigns.
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Featured Reports
Career and Salary Report 2019
Are marketers paid fairly? Which is the best sector to work in? Is flexible working really a top priority for the industry? Has the gender pay gap improved? Are employers satisfying marketers’ needs for professional and personal development? These are just some of the questions that are explored and answered in the annual survey.
 
Learning from Digital Disruptors Best Practice Guide
Digital disruption has become a reality across a broad range of sectors and has led to fierce competition across the board. This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
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With so much budget going into the latest tools to help marketers deliver engaging messages and loyalty-inspiring customer experiences, one has to wonder how two in three budget holders are failing to hit the spot. This webinar, presented in partnership with Movable Ink, reveals that brands are not able to give consumers the most personalised visual experience they expect from companies they remain loyal to.
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Training
Brilliant B2B Copywriting
London, April 9
Improving Performance Through Conversion Optimisation 
London, April 24
Fast Track Ecommerce
London, May 1-2
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Econsultancy
 
Tailoring experiences for customers is critical to make your business standout. Customisation works well for organisations that want to enhance their standard customer experience but don’t have the necessary tools or strategy for in-depth personalisation. Learn about the 5 best practices for customising websites and the 5 biggest challenges marketers face while customising their websites.
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