Thank You for Enabling Me, Ad

I'm ready to confess: My name's Griner and I LIKE BEING FANCY.

I dork out making coffee with an AeroPress, I jar my own pickles, and I walk every dish I cook over to the ring light for the required amount of photography before eating.

While we've all developed our own ways to stay stable in quarantine, most ads seem too focused on mocking these kinds of hobbies rather than acknowledging that they're harmless ways of keeping busy.

So props to flower delivery service The Bouqs and Saatchi & Saatchi New York for finally acknowledging that it's OK to be "fancy." The brand's new ad essentially says that if you're detail oriented in your hobbies, you're probably going to want a flower service that's as finicky as you are.

If you go overboard in the kitchen or micromanage your Zoom background, you'll definitely want to give the spot a watch and learn more about how it was made.

Time to fess up to your eccentric quarantine hobbies. Let me know at the email below or come find me at @Griner on Twitter.

David Griner
International Editor, Adweek
David.Griner@Adweek.com

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