2020’s social justice movement has transitioned from a raging boil to a steady simmer as companies continue trying to make good on the wave of DE&I promises made since the murder of George Floyd. Now Black and minority-owned agencies grapple with a different issue: Navigating and sustaining the surge in business brought in by the aftermath. This is the sixth story in a Digiday series that will look at the people and companies at the center of media's defining storylines. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | As the industry continues to push DE&I initiatives, Black and minority-owned businesses grapple with the influx of work. | | |
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howdy! | | | | | The company has struck partnerships with a host of media companies and ad-tech providers to transform into an omnichannel provider of data, insights and audiences. | | |
| | | | | In this new infographic, Digiday and Yahoo unpack measurement approaches that are making headway for marketers as they plan for 2022. | | |
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howdy! | | | | | A browser extension called Rally will help the two nonprofits observe how Facebook’s pixel operates across the open web. | | |
| | | | | Publishers have the opportunity to collect fully consented data, create a known audience, drive community engagement and more in 2022. | | |
howdy! | | | | | Shutterfly has recently rolled out its largest marketing effort to date. Since late last year, the California-based photography product service company has been ramping up its social media, streaming and online video efforts. It’s part of the brand’s redirection to promote Shutterfly’s newly expanded offerings, like graphic prints and designs. It’s also a play at […] | | |
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| | | | | When it comes to mobile campaigns, there’s more to consider than simply the platforms, channels and apps — each operating system offers distinct opportunities to reach audiences. | | |
howdy! | | | | | COVID-19 lockdown led scores of professional athletes to pivot to Twitch streaming in 2020, encouraging their teams to invest further in the gaming space. | | |
howdy! | | | | | Prebid has taken matters into its own hands as steward of the identifier originally developed by The Trade Desk. | | |
| | | | | Digiday's editorial team discusses trends they're keeping an eye on in 2022. |
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