The Shaving Industry Thinks It Can Fool Men ForeverThe shaving industry loves its trademarked lingo: ProGlide, SkinGuard, FlexBall, EasyRinse. (I could go on, but you get the point.) Which of this newfangled shaving tech is in your medicine cabinet? Everyone has a preference — whether it’s a modern cartridge brand like Harry’s or a futuristic electric shaver from Philips Norelco — but your preferences have also likely changed over time. As Alun Withey, a historian specializing in facial hair, told our correspondent Josh Sims, “The business of razors has always embraced ideas of the new.” But there’s a difference between new ideas and good ideas. According to Withey, shaving technology has not only “remained much the same for many decades,” but, he argues, “we probably reached ‘peak shave’ some time ago.” In his deep dive into the booming business of shaving, Josh spoke with a wide array of experts, industry players and dermatologists to explore why men are so invested in the latest and greatest tech when, in fact, we’ve already invented the best way to shave. | 