| Good Morning! Today we have Tina Wilson, EVP of Media Analytics & Marketing Effectiveness in the US for Nielsen, highlighting the 10 marketing challenges today’s CPG brands are facing. “From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle those challenges, marketers first need to understand them,” says Tina. Also Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertising. He writes: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. Signals commonly in use, like clicks, scrolls and mouse hovers, are valuable, though they represent an incomplete picture of attention. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
