| | | | | The 10 Most Watched Ads on YouTube in January Supercell and Apple top the list, Watson visited Sesame Street, and a few Super Bowl ads got early starts By Tim Nudd Many of last weekend's Super Bowl commercials are now into the tens of millions of views on YouTube. But only a few of them got significant views in January--among them, Mr. Clean and Budweiser, both of which appear below on Adweek and Google's YouTube Ads Leaderboard for January, ranking the month's most watched ads on...
Read more » | | | | | | | | | | | Reuters TV Releases 4 New Digital Promos, Hoping to Reach a Mobile-First Audience The ads target young professionals who want to stay informed By Sami Main Reuters TV wants to deliver the news to people who live in a post-broadcast world. With the release of four new promotional spots, the publisher is trying to reach its core audience of smart, young professionals who want to stay informed. The ads won't air on traditional television, because, Reuters said, that's not where the...
Read more » | | Disney–ABC Creates a Portfolio-Wide Ad Sales Division, Taps Disney Evp to Lead It Networks will present separately at this year's upfront, though By Jason Lynch Instead of simply filling ABC's vacant ad sales chief position, Disney-ABC has instead enacted broad changes to its ad sales team, combining sales for its various properties into a single division, much as NBCUniversal, Fox and Turner have done in recent years. The company has created a portfolio-wide ad sales division, which will be led...
Read more » | | After Turning Fargo Into a Brilliant Series, Noah Hawley Aims to Do the Same With the X-Men Universe The showrunner talks juggling Legion and Fargo’s third season By Jason Lynch Three years ago, Noah Hawley did the impossible: he made a TV adaptation of Fargo that held its own with the classic 1996 Coen Brothers film that inspired it. He then topped himself a year later, turning Fargo's second season into the best TV show of 2015. Now the creator is ready for his biggest...
Read more » | | | | | Katie Couric on National Geographic, Returning to Today, Life After Yahoo and Megyn Kelly Her new documentary explores the complexities of gender By Jason Lynch Few broadcast journalists have had a career as varied as Katie Couric's. She's worked for all three broadcast news organizations, presiding over morning news (co-hosting Today from 1991 to 2006), evening news (anchoring CBS Evening News from 2006-2011) and a daytime talk show (Katie, from 2012-2014). Since 2014, she has served as Yahoo's global news...
Read more » | | NBCUniversal’s Oxygen Will Rebrand as a Full-Time Crime Network Struggling channel will battle Investigation Discovery for viewers By Jason Lynch Oxygen, which has struggled to connect with viewers since it launched in 2000, is rebranding as a crime-themed network for women, NBCUniversal announced today. But NBCUniversal will still only have one cable network devoted to crime in its stable: Cloo, which aired crime-themed library content, folded up shop today. With the rebranding, NBCUniversal will target...
Read more » | | Netflix Announces Stranger Things Season 2 Premiere Date With Surprise Super Bowl Ad Spot includes an Eggo commercial from 1979 By Jason Lynch If it seems like the world is turning upside down, Netflix just confirmed it. Continuing its tradition of using big TV moments to announce the premiere dates of its shows, Netflix dropped a surprise ad during the Super Bowl's third quarter for Stranger Things 2, which will debut around Halloween. Stranger Things 2 is the...
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