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The 10 Most Watched Ads on YouTube in October Google and Microsoft lead the way with product intros, and BMW Films makes a grand return By Tim Nudd People love their new-product videos. They're a regular staple on Adweek and Google's monthly YouTube Ads Leaderboard, ranking the most viewed brand spots on the video site. And Google, Microsoft, Apple ...
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This Magazine's Simple, Poignant Cover Remembers the Paris Attacks of a Year Ago Zeit evokes powerful emotions with a ticket stub By Angela Natividad Nov. 13 will mark one year since the attacks in and around the Bataclan concert venue in Paris. To commemorate this somber anniversary and its victims, Germany's Zeit Magazin—a supplement to the weekly Die ...
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This Ad's Love Story Between a Mermaid and a Sailor Ends With Quite a Lovely Twist A twisted take on The Little Mermaid By Angela Natividad Remember those sailor stories about mermaids who drag drowning men to their doom? In this creepy—yet charming!—little piece of work, the National Maritime Rescue Organization tells just that tale ... from ...
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Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink How to make an impact By Shannon Pruitt In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic? "It's ...
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This Christmas Ad From Australia Takes Perhaps the Dimmest View Ever of Horrible Americans Meet the Tinkletons (or really, don't) By Angela Natividad Last year over the holidays, Australian grocer Aldi released a brutally honest ad about the stress people endure to make around-the-table magic happen. This year, it's focusing on a very different ...
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Cap'n Crunch Just Created a Fake Morning Show That Airs in the Middle of the Night Inside the cereal's comedy series with Ben Schwartz and Funny Or Die By Tim Nudd Yes, Cap'n Crunch is a kids' cereal. But it has another significant fan base—millennial males, who snack on the stuff at non-breakfast times, including late night, while playing video games, watching TV ...
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Why Rachael Ray Cooked Up a Batch of Home Furnishings She Actually Designed Herself No 'name slapping' for this celebrity chef By Robert Klara Ten hours into one of her 19-hour days, Rachael Ray has just wrapped up a late-afternoon taping of the syndicated cooking show that bears her name. For the last hour, she has calmly presided over a stove top full of ...
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