The 2020 holiday season will be unlike any other. The pandemic looms over everything, creating economic headwinds, complicating the supply chain, and altering consumer shopping patterns, making this year unpredictable at a time when the stakes have never been higher.
In the Holiday Shopping 2020 report, eMarketer takes a look at the latest forecast for US total retail, ecommerce, and mcommerce, and includes trends for the 2020 holiday season amid the backdrop of the coronavirus pandemic. |
