Overcome privacy regulations and browser restrictions with first-party data strategies
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| | Digital advertising is undergoing a seismic shiftâsignal loss from privacy regulations and browser restrictions is making it harder than ever to track conversions and measure success. The Digital Advertiserâs Playbook gives you a proven framework to overcome these challenges with first-party data strategies and server-side Conversions APIs. Learn how top brands are preserving performance, expanding reach, and optimizing for the futureâall while regaining full-funnel visibility. In this ebook, youâll discover how to:
Build a scalable first-party data strategy to unify online and offline data
Improve measurement accuracyâour customers report up to 35% better conversion visibility
Boost campaign ROI, with some brands seeing up to a 25% increase in ROAS
Fuel AI-driven advertising with cleaner, more complete customer data
Follow a proven three-stage maturity model: Preserve, Expand, and Optimize
| | | | Sponsored by Tealium |
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