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The $3 Billion Account Win That Shook the Media World Taking on Volkswagen (in addition to Delta, Carnival and more) helped make PHD our Global Media Agency of the Year By Katie Richards The rise of PHD is not so much an overnight success story as a slow and steady ascent to the incredible heights it has reached--capped off by a year that made the shop the envy of the media-buying universe. "For a long time PHD was growing, but not at the pace we needed. If anything,...
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4 Traits Every Modern Media Agency Executive Absolutely Has to Have The role is fundamentally changing as the industry does By Doug Ray The demands on the chief marketing officer today are unlike any that executives have faced. From rapidly changing consumer behaviors to the emergence of new tech solutions and access to more data, the proven models of success are under attack. Doug Ray Headshot: Alex Fine The responsibilities of the modern marketer have now expanded so...
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Infographic: How Gens X, Y and Z Consume Video Content Viewing habits on YouTube and other platforms By Emma Bazilian Whether you're looking to introduce your brand to a Gen X music buff, Gen Y shopping fiend or Gen Z gamer, there's no doubt that YouTube can be a valuable investment. But for maximum impact, it's also important to understand just how your target age group interacts with the video-sharing platform. To help decode the...
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The 10 Most Watched Ads on YouTube in January Supercell and Apple top the list, Watson visited Sesame Street, and a few Super Bowl ads got early starts By Tim Nudd Many of last weekend's Super Bowl commercials are now into the tens of millions of views on YouTube. But only a few of them got significant views in January--among them, Mr. Clean and Budweiser, both of which appear below on Adweek and Google's YouTube Ads Leaderboard for January, ranking the month's most watched ads on...
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After Taking Heat for CEO’s Pro-Trump Comments, Under Armour Speaks Out Against Immigration Ban Kevin Plank's pro-Trump remarks sparked controversy By Erik Oster Today, Under Armour issued a statement against President Donald Trump's executive order seeking to temporarily halt immigration from seven predominantly Muslim countries and indefinitely ban the entry of Syrian refugees seeking asylum in the U.S. The president and others have described the order as a "travel ban," and yesterday the U.S. Court of Appeals for...
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Letgo Made More Hilariously Weird Ads Where People Just Can’t Let Go of Their Stuff CP+B adds to its award-winning campaign By David Gianatasio Why let go of a winning formula that viewers enjoy, especially when it's helped your client amass 20 million active users for its marketplace app in less than two years? This week, CP+B Miami returns with new ads for Letgo that continue the comic stylings of the brand's Cannes Bronze Lion-winning launch campaign. As in...
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Nissan Restructures Its $750 Million Relationship With the Omnicom Network Auto giant consolidates agency work on the East Coast By Patrick Coffee This week Nissan announced a new stage in its relationship with Nissan United, the dedicated Omnicom unit that handles its marketing business within the United States. The largest change involves consolidating all work on the East Coast in an effort to be closer to the company's U.S. headquarters in Franklin, Tenn., several miles outside of...
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