The 4 essential elements of effective in-app advertising Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative.
ClickZ Daily: October 15, 2020 |
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| Good Morning! Today we have Supriya Goswami, VP and Global Head of Marketing at InMobi, discussing the most important elements of in-app ad design and creative. She writes: It’s not enough to take creatives used for television or web and port them over to in-app as-is. You’ll need to develop a custom in-app advertising strategy that takes into account how people use apps and what they expect from in-app advertising. Also Michelle Engle, CMO of Valassis, highlights three considerations to inspire consumer engagement during this holiday season. “Getting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, with strategies that will inspire consumer engagement,” says Michelle. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Advertising Supriya Goswami Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. |
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Digital Marketing Michelle Engle Getting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, with strategies that will inspire consumer engagement. Read more |
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| Analytics Lauren Murphy When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habits continue to shift under our current climate? Read more |
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| AI & Automation Sergio Bruccoleri It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read more |
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| Digital Leaders Kamaljeet Kalsi Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and more. Read more |
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| LiveRamp aspires to make it safe and easy for companies to use data effectively. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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