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The 5 Defining Trends of This Year’s Broadcast Upfronts Revivals, military shows and knocking digital advertising By Jason Lynch During the annual broadcast upfronts last week, most of the networks picked up right where they left off last year: reasserting their dominance by repeatedly pummeling digital advertising, especially in light of advertisers' renewed concerns about online placement in offensive environments on platforms like YouTube. "Promising brand safety is a really low bar, and some...
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Inside the Broadcast Network Battle Over American Idol’s Revival Things are getting heated between ABC, NBC, CBS and Fox By Jason Lynch The broadcast networks have mostly been leaving one another alone during upfront week, instead directing their vitriol toward a common enemy--digital advertising, which both NBCUniversal and Fox blasted on Monday. But when it comes to one particular hot-button issue--ABC's upcoming revival of American Idol, which aired on Fox for 15 seasons--the gloves have come off....
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The CW Shakes Up Its Fall Schedule With a Dynasty Reboot and Military Drama The network also picks up a fifth superhero series By Jason Lynch The CW is making big changes to its fall schedule, leaving only one night unchanged as it launches a Dynasty reboot and--as several other broadcasters are also doing--a military drama. The network revealed the new lineup, which The CW president Mark Pedowitz called "our strongest schedule ever," shortly before its upfront presentation this morning at...
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Stephen Colbert Caps His Late-Night Resurgence By Stealing the Show at CBS Upfront Network unveils the first look at CBS All Access’ new Star Trek series By Jason Lynch During last year's CBS upfront presentation, Stephen Colbert was little more than a footnote. The network instead gave the 2016 spotlight to his late-night companion, James Corden, who received not one but two extravagant opening production numbers. Meanwhile, Colbert was shoehorned in partway through, delivering a tepid routine that fell flat with the Carnegie Hall...
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Without Jimmy Kimmel, ABC’s Upfront Event Swapped Laughs for Nostalgia Highlighted newly revived Roseanne and American Idol, soon-to-depart Scandal By Jason Lynch Buyers knew going into ABC's upfront presentation this year that they wouldn't be hearing from Jimmy Kimmel--who stayed in L.A. to be close to his family following his newborn son's open-heart surgery--but they also discovered that the presentation lacked the digital advertising bashing that NBCUniversal and Fox engaged in one day earlier. Instead, ABC kept...
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Why TBS and TNT Are Undergoing a ‘Top-to-Bottom Rebuild’ Networks are hoping to attract more binge-watchers By Chris Ariens TBS and TNT president Kevin Reilly told ad buyers at Turner's 2017 upfront today that his channels are not just in the middle of a refresh "but a top-to-bottom rebuild." "When you think of great immersive binge-worthy drama, much of it is not on ad-supported TV," Reilly said, acknowledging that traditional TV's newest and fiercest...
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NBCUniversal Slams Digital Advertising, Spotlights Megyn Kelly During Combined Upfront And celebrates the return of Must-See TV By Jason Lynch While networks will frequently take swipes at their broadcast competitors during upfronts week, NBCUniversal had bigger fish to fry as it held its second annual combined upfront on Monday morning at New York's Radio City Music Hall. Instead of taking aim at CBS or Fox, ad sales chief Linda Yaccarino directed most of her ammunition...
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