The ABCs of NFTs

Non-fungible tokens, or NFTs, are the darlings of the cryptomedia world right now. Thanks to a recent explosion in NFTs, digital art, looping video clips and more have sold for tens of thousands of dollars. Online personalities have made millions selling them and are turning them into engagement and marketing opportunities.

But what exactly are NFTs, and are they actually worth investing in? Adweek media reporter Mark Stenberg assembled the definitive guide to NFTs, how they came to be and what they’ll do next. 

Many marketers are great at marketing everything—except themselves. In this Voice piece, consultant, educator and Adweek Academic Council member Brianne Fleming reminds marketers not to forget to build their personal brand and offers key tips for building out a meaningful and effective online presence. 

Here’s how it’s done: “You don’t have to change who you are; you’re only changing where and how you communicate your value.”

After Facebook and Google made deals to dodge a big part of the Australian media law that would force them to pay publishers for news content on their platforms, the U.S. is considering action to protect news organizations. The measure, which was first proposed in 2018, would allow news media companies to bargain with tech giants and seek “to stop the complete devastation that we’ve been seeing to the news industry.” Adweek’s Scott Nover explains.

Related: Facebook is bringing its news curation offering to Germany this spring—after it struck a deal with the country’s top publishers, including leading national outlets Der Spiegel, Frankfurter Allgemeine Zeitung and Die Zeit.

After working on Barack Obama’s first presidential campaign with agency GMMB, Terence Green started his own consulting firm, Truxton Creative. Last year, the firm was tasked with helping the Biden-Harris campaign reach Black voters—and Green responded with a powerful team of 10 Black (and mostly women) professionals who launched a massive campaign—$70 million in paid media—to get out the message. Watch the ads Truxton Creative made for the campaign and learn how the journey came together.

Briefly:

In a new, animated spot with an aesthetic that’s sure to please Studio Ghibli fans, Chobani showcases its full range of products. The campaign seeks to help the brand expand beyond just yogurt and demonstrate its full range of products. Meanwhile, IPO rumors are swirling.

Don't miss the first 2021 edition of Adweek's Mediaweek Summit, the premier summit for marketing, media and agency leaders, April 14-16. Learn from industry leaders as they share valuable strategies, best practices and solutions and make lasting connections within our community during networking activities. Save 40% by registering before March 17.

A new space in Miami provides an interactive, personalized shopping experience

The social network also added a strike system for enforcement against repeat violators

The campaign was a joint effort from Burrell, Conill, Intertrend, Saatchi & Saatchi

Certain verticals of advertisers saw an opportunity to reach consumers while people stayed at home

4 people can participate at once, up from 2

The ‘Women x Women’ campaign will kick off March 8