The ABM Campaign Workbook

Account-based marketing is transforming marketing, sales, and customer success teams into full-funnel revenue generators.

“Transforming”... yes, we understand how that could sound a little daunting. This is exactly why we’ve put together a workbook with tons of inspiration, worksheets, and info to make these necessary transformations a little less scary (and a lot more fun!).

Use this ABM Campaign Workbook to lay out all relevant strategies, targeting options, plays, and KPIs for your full-funnel ABM strategy. It’s a simplified, step-by-step template that can help you plan your ABM plays and campaigns for your entire revenue funnel.

Here's what you can expect:

Why ABM can now be a revenue strategy for your entire team

Introduction to the TEAM framework for account-based success

Building efficient growth across all stages of your revenue funnel

Worksheets for every phase of your ABM campaign, from planning to launch

Example use cases and campaigns for inspiration

Ready to get started? Go ahead, download a copy and make it your own!

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