5 things you need to know | | | | Agency middle managers -- staffers with three to five years of experience -- want more challenges and real leadership experience. Which is why many of them are bolting agency life altogether. An anatomy of a talent crunch. | | | | British national newspaper The Times is getting out of the breaking news game entirely. "Breaking news has become a commodity," explained Alan Hunter head of digital at The Times. "It's hard to charge people for it." | | | | Jameson wants to show it speaks the same language as authenticity-loving millennials, just as they're coming of age. The Irish whiskey brand churns out a mix of long-form and pint-sized content across Facebook, Instagram, Twitter, YouTube and most recently Snapchat. | | | | Harper's Bazaar is confident that its editorial content will inspire its readers to go shopping, so its beefing up ShopBazaar.com, the online e-commerce store that weds the fashion magazine's editorial coverage with a full commerce platform. | | | | The Digiday Publishing Summit kicks off today in Vail, Colorado, but there's no need to feel left out. Watch a live stream of industry leaders -- including executives from Refinery29, The Daily Mail and The Atlantic -- debate industry trends. | |
| Yuyu Chen Agency professionals with three to five years of work experience tend to be the most likely to bolt — and are the hardest to find. When people are good at what they are doing at agencies, they have more career options. Many middle managers feel more invested on the client side or when they run their own business. "I'm able to exert significantly more influence in-house and, therefore, enjoy greater momentum and personal satisfaction," said Deborah Hanamura, director of marketing for management consultant Paladino and Company. |
| | | Jessica Davies The Times is pushing forward with an editions-based publishing model, which will see it update its newly merged The Times and The Sunday Times websites three times a day. The new joint site will no longer refresh its content continuously to keep pace with breaking-news updates but will launch new stories at 9 a.m., midday and 5 p.m. to cultivate an editions-based destination for subscribers. The site is mobile-first in design and is accompanied by new iPhone and Android apps. |
| | | Tanya Dua Irish Whiskey has attracted a whole new legion of American drinkers in recent years, who prefer its smoothness over smoky scotches and full-bodied bourbons. Riding that wave is Jameson, the blended Irish whiskey produced by Pernod Ricard. The brand does this by churning out a mix of long-form as well as snackable, bite-sized content across a range of platforms, including Facebook, Instagram, Twitter, YouTube and, most recently, Snapchat. The common tenet, across platforms, has been a consistent nod to its 200-plus-year heritage encapsulated in the phrase: "Sine Metu," meaning "without fear." | | | | Hilary Milnes Harper’s Bazaar is betting that it knows what its customers want to shop, and so it’s putting muscle behind its e-commerce site, ShopBazaar.com. After the magazine saw its Web and mobile audiences grow significantly last year, it redesigned its commerce arm to be a better user experience, with faster load times, simplified checkout, expanded shipping and new brands. The site launched in 2012, and the team continues to improve it to see it grow. “ShopBazaar allows our readers to shop the pages of the magazine by seamlessly combining content and commerce,” said executive director Caitlyn Weiskopf. |
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| | | Garett Sloane With two little words added to its privacy policy -- "including ads" -- Snapchat appears ready to compete for bigger digital ad budgets. The messaging and media app updated its policies today, and buried within a major product announcement were new privacy guidelines, which outline how Snapchat will be able to use customer data to customize ads going forward. It's a potentially key policy change that puts into writing a course that the Los Angeles-based company has been on for months as it built a better advertising machine. |
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