Advertisers are scrambling to create new media strategies for an uncertain era.
| Stopping advertising in any market — let alone a pariah state like Russia — is easier said than done. It’s fairly straightforward to stop ads, but not for the money that paid for them. There are all sorts of agreements in place that are legally binding even at times of war — force majeure clauses won’t cut it. Needless to say, recent conversations between advertisers, agencies and media owners on the matter have been tense. Read more below. Advertisers are scrambling to create new media strategies for an uncertain era. One of the foremost obstacles to TV network owners reorienting their businesses around streaming instead of traditional TV is giving up the revenue they receive from pay-TV providers that pay to carry their channels. This year's main negotiating issue will revolve around measurement systems and the currencies used to evaluate TV and video during the upfront. More in this Digiday+ Media Buying Briefing. The apparel brand has tweaked its approach to influencer marketing, opting for longer-term partnerships with creators over a one-off, pay-per-post model. Fandom's first-party data platform FanDNA captures contextual information from its audience as well as insights from surveys of community members. How the Financial Times got to one million digital subscribers. From our sister site, WorkLife: ‘My role changed drastically overnight’: Ukraine HR execs share what they’re doing on the frontline. Other things to know about Join us virtually on April 20 for the Business of TV Forum where we'll discuss the future of CTV, streaming, measurement and everything in-between. Custom bidding models are empowering media buyers to package their own data science and can enable agencies to influence each factor that feeds into a final bid. Sponsored by Xandr. To drive CTV ad performance, brands are creating multiple variations of different ad units to serve audiences. Download this guide to learn how marketers are using metrics to inform creative refreshes. Sponsored by MNTN. | | |
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howdy! | Business of TV | | WTF are TV carriage fees? | | One of the foremost obstacles to TV network owners reorienting their businesses around streaming instead of traditional TV is giving up the revenue they receive from pay-TV providers that pay to carry their channels. | | |
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