PwC-led efforts to chart the ebb and flow of the $140 billion annual ‘ad tech tax’ have been frustrated by red tape and ‘vested interests.’
The ANA's transparency crackdown has been mired by ad tech's intricacies PwC-led efforts to chart the ebb and flow of the $140 billion annual "ad tech tax" have been frustrated by red tape and "vested interests." Additional coverage: As TikTok takes a swing at more ad dollars, performance marketers are in wait-and-see mode. As BeReal swells in popularity, burger chain Shake Shack is experimenting in the early stages of the platform. This week's Digiday+ Future of TV Briefing looks at the dividing line that digital video platforms represent as the TV ad measurement ecosystem undergoes its overhaul. Marketers and advertisers are pushing hard to capitalize on the OOH opportunities available with Christmas and Black Friday expected to operate at full force this year. Can a message from the face of a $5 bill help improve America's political discourse? Ahead of the U.S. midterm elections, one organization and a popular social media creator hope a PSA from Abe Lincoln might help. Other things to know about Join us tomorrow for a new virtual forum to learn what’s essential to contextual relevancy in omnichannel campaigns for 2023. Sponsored by Best Buy Ads. Watch this on-demand webinar to learn how to improve marketing spend efficiency with actionable testing ideas. Sponsored by AB Tasty. Brands are testing social platforms to see what resonates with Gen Z, who often support those continually producing relevant content. Sponsored by QuickFrame by MNTN. | | |
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