The Evolution of UX (feat. Dr. Jakob Nielsen, Co-Founder & Principal, NN/g)
The UX industry has recently seen what some call “unprecedented” shifts with layoffs and generative AI rapidly changing how UX work is done. However, there have been similarly turbulent periods in tech, decades before. Dr. Jakob Nielsen reflects on the changes that have taken place over the near 25 years Nielsen Norman Group has been around, and discusses whether or not generative AI is just a phase or truly the next chapter of UX work.
|
|
