The launch of ChatGPT, a text-generation engine, saw millions of users around the world flock to the chatbot to ask it questions within days of release. With the ability to produce text in all forms, from poems to essays to lines of code, it has unlocked a host of use cases.
This chapter of Econsultancy's quarterly Digital Shift explores the breadth of applications for, and some of the limitations of, generative AI.
Listening to consumers is more important than marketing to them. And with a looming global recession after several years of economic disruption, this has never been more pertinent.
That’s why Econsultancy and Marigold surveyed over 10,000 global consumers on everything from what channels they like to purchase from, why they’ve left a favored brand and how their spending habits will change due to the rising cost of living.
Tune in on February 23rd at 1pm to hear Tim Glomb, VP Global Content at Marigold, discuss findings from the 2023 Digital Consumer Trends Index with Econsultancy Research Director Jim Clark.
Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.
