Rebecca Sentance checks in on some of the more ambitious 2020 predictions to see how they measured up against reality. Some of them are patently wide of the mark, others are less far-fetched than they might sound.
We have one for the GenZennials today, an interview with the co-founder of The Influencer Marketing Factory, an agency that has done lots of work recently with TikTok.
Modern Marketing Job Descriptions From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help organisations attract and retain skilled marketing talent in a competitive hiring landscape.
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Beacons finally look like they’re ready to start living up to some of the hype. So here is everything you need to know about them, how they work, which companies are using them well and how to set up a proximity marketing campaign.
