As marketers, we face a difficult task. It is up to us to ensure that the company’s brand awareness increases, that leads are generated and turned into sales and customers understand the products and services that the company provides.
At the same time, we have less opportunity to gain the customers’ attention as the amount of information increases.
Twenty years ago, Microsoft conducted a study that showed a person’s attention span, on average, was about 12 seconds before becoming distracted. 5 years ago, this time span was down to 8 seconds.
A study from DTU concluded in 2019 that people’s attention span will continue to decrease as we are bombarded with more and more information.
We have become accustomed to the fact that there are always new things, stories, and updates that we need to keep an eye on. It goes beyond our ability to concentrate and our ability to stay focused on what is right in front of us.
And that does not make our task as marketers any easier.
Stand Out from the Crowd
It is all about standing out from the crowd and catching the customer’s attention quickly.
In a world filled with social media, breaking news and clickbait, the path to attention is to ensure communication is present, relevant, and interesting.
