| "A relief that we had finally given birth after the hard, stressful labor": Banner ads gave birth to the web ad industry. Here's an oral history of how the first banner ads came to be, from some of the people that helped create them. Fashion retailer Asos is testing a "pay later" option, on the heels of Amazon's launch of its own such feature. "The brilliance of socially distributed media companies today is that they're not trying to fight an unwinnable war." On the latest Digiday Podcast, Attn's Matthew Segal discusses why using social platforms to direct audience to owned properties is a "losing strategy." Marketers' skepticism of programmatic media buying is starting to benefit publishers, which are having more in-depth conversations directly with advertisers around data-sharing opportunities for programmatic deals. There's been a lot of buzz around artificial intelligence, with many agencies creating AI or cognitive technology divisions. But how likely is it that AI will take your ad agency job? This guide explains. From Tearsheet: A cashless world might be coming, but there are pros and cons with every transition. At Tearsheet Hot Topic: Mobile Payments on Nov. 30 in New York City, hear from the experts on why this will - and - should be the future of payments. The winners of the 2017 Digiday Awards were announced last night, with luxury fitness brand Caraa, media company Mashable and digital agency R/GA winning accolades for innovation. View the complete list of winners here. |
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| Ross Benes The story of how the internet's first banner ad came to be, from some of those who helped create it. |
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| Seb Joseph Asos is testing a Facebook Messenger chatbot to boost Christmas sales. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Aditi Sangal “The brilliance of socially distributed media companies today is that they're not trying to fight an unwinnable war.” |
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| Jessica Davies “One of the most interesting byproducts of in-housing is that clients will want to run media evaluation and effectiveness, which means they will engage directly with media owners.” |
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| Sponsored Content Oracle and Netsuite Join Deloitte Media and NetSuite to discuss trends in the media, publishing and entertainment industries. You'll hear from industry professionals on strategies to stay ahead of the curve and the importance of adapting to new market trends. Learn how cloud business management software can offer your team the flexibility it needs to scale for growth. Sponsored by Oracle and NetSuite. |
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| Sponsored Content Grapeshot With a majority of video advertising bought programmatically, there is an urgent need to automatically understand the context of the video in question, allowing for appropriate and effective advertising. Get the guide to learn how neural networks and machines can aid in an automatic contextual understanding of video content and more. Sponsored by Grapeshot. |
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