We caught up with Nikki Hawke to find out more about her role, the benefits of programmatic DOOH, and why she believes it should be a key part of a wider omni-channel strategy.
In a recent survey conducted by the New Statesman Media Group (NSMG), marketers from around the world were given the opportunity to sound off about the industry.
A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
Ecommerce Quarterly: Q3 2021 A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Quick Guide to Customer Journey Mapping This quick guide provides the business case for customer journey mapping, setting out six stages for teams to follow and outlining other considerations such as marketing automation and pitfalls to avoid.
Taking place over four days, this virtual event will be mix of best practice content, debate, workshops and interactive sessions, which will provide learning, development and essential insight.
18-21 October - 9am - 5pm BST | Available on demand
Join us on 22-24 November to gain valuable insights, connect with senior marketing professionals and hear from some of the most innovative brands in the industry such as Radley London, Unilever, Only Dead Fish and more.
