Early to Rise || September 11, 2018

The Biggest Online Opportunity Today

By Craig Ballantyne

When it comes to content marketing, Facebook is dying, YouTube is oversaturated, and Twitter… well, it was a joke from day one (as a platform for business leads).

So what are you left with? The answer is hidden in one of Facebook’s best business decisions ever. When they purchased Instagram (IG) for a mere $1 billion, they ensured their domination for several more years.

We are going through the Golden Age of Instagram. For the next 12 months (maybe longer), your content marketing strategy needs to be focused on this medium. When you dominate IG—and leverage all of that content on other sites as well—you will get great results. Picture it like throwing a ROCK in a pond... everything ripples out.

A look inside the game-changing Instagram sales system

The IG system that I teach is a game-changer. Here’s a brief overview:

Use Instagram as business media—not social media

One word of warning: Instagram is like every other social media platform in that people are often chasing the wrong results and tracking the wrong numbers.

Recently, a client said to me, “I’m getting a solid response from my podcast.” That was right after they admitted to having a slow sales week and being stressed out with the company’s financial situation.

Listen, you can’t take likes, loves, shares, positive feedback, kind words, or a “solid response” to the bank and deposit it in your account. You only take $$$ from sales, and when you use my IG system, then the sales will come rolling in.

I made that same mistake at first, too, focusing on fan feedback across all of my channels. But I quickly shifted my mindset; instead of looking at Instagram, Facebook, and YouTube as social platforms, I looked at them as “business media.”

My IG feed, FB page, and YouTube channel are now each like a station in the FOX broadcasting family. Rupert Murdoch owns FOX, FOX News, and Sports1, all feeding each other.

And because I use business media, I look at my social media pages as tools for empire-building—not idle conversation. I don’t use social media to keep track of my cousins, to get in political debates, or waste my time keeping up with the daily drama in any industry. I’ve got—and you’ve got—much better things to do.

With my IG Story Selling System, I focus on the following:

My time, energy, and effort go into growing each of these every day. I test and track the messages that “hit,” the specific calls-to-action that generate more inquiries, and the amount of money our company earns.

Don’t get me wrong, I appreciate every like, love, and share. I encourage comments and respond to as many as I can as quickly as I can, but only with the sole purpose of building my business.

Other High-Value Articles at ETR.com:

5 Powerful Habits for Building a Growth Mindset

3 Mistakes NOT to Make in Your Morning Routine

Why Mainstream Investing Advice is Wrong