| When it comes to content marketing, Facebook is dying, YouTube is oversaturated, and Twitter… well, it was a joke from day one (as a platform for business leads). So what are you left with? The answer is hidden in one of Facebook’s best business decisions ever. When they purchased Instagram (IG) for a mere $1 billion, they ensured their domination for several more years. We are going through the Golden Age of Instagram. For the next 12 months (maybe longer), your content marketing strategy needs to be focused on this medium. When you dominate IG—and leverage all of that content on other sites as well—you will get great results. Picture it like throwing a ROCK in a pond... everything ripples out. A look inside the game-changing Instagram sales system The IG system that I teach is a game-changer. Here’s a brief overview: Main feed => Daily purposeful, high value, shareable posts. NO garbage here; this is your storefront! Stories => This is the NEW “daily email.” Jab, jab, jab, jab, jab, right hook. Create killer content that allows you to make a clear, concise, and strong CTA (call to action). Follow my 7-day schedule to enter the conversation in the prospect’s mind, and then implement the 6-frame IG “daily email” story sequence to sell. IG DMs => Where the magic happens. This is where Vince de Monte and I are able to sell high-priced seminars ($5,000) without even getting on the phone with prospects. Repurpose content =>Take your IG main feed content and post to FB and LinkedIn. Yes, LinkedIn—it’s underrated, even in the fitness space. More on this soon. IG TV => What goes on YouTube goes here and vice-versa. Add one high-quality video per week. Use Instagram as business media—not social media One word of warning: Instagram is like every other social media platform in that people are often chasing the wrong results and tracking the wrong numbers. Recently, a client said to me, “I’m getting a solid response from my podcast.” That was right after they admitted to having a slow sales week and being stressed out with the company’s financial situation. Listen, you can’t take likes, loves, shares, positive feedback, kind words, or a “solid response” to the bank and deposit it in your account. You only take $$$ from sales, and when you use my IG system, then the sales will come rolling in. I made that same mistake at first, too, focusing on fan feedback across all of my channels. But I quickly shifted my mindset; instead of looking at Instagram, Facebook, and YouTube as social platforms, I looked at them as “business media.” My IG feed, FB page, and YouTube channel are now each like a station in the FOX broadcasting family. Rupert Murdoch owns FOX, FOX News, and Sports1, all feeding each other. And because I use business media, I look at my social media pages as tools for empire-building—not idle conversation. I don’t use social media to keep track of my cousins, to get in political debates, or waste my time keeping up with the daily drama in any industry. I’ve got—and you’ve got—much better things to do. With my IG Story Selling System, I focus on the following: > The number of direct messages (DMs) sent to me about my workshops > The number of DM conversations that lead to a sales call > The number of sales calls that lead to a sale > The number of DMs that convert directly to a sale without the phone call My time, energy, and effort go into growing each of these every day. I test and track the messages that “hit,” the specific calls-to-action that generate more inquiries, and the amount of money our company earns. Don’t get me wrong, I appreciate every like, love, and share. I encourage comments and respond to as many as I can as quickly as I can, but only with the sole purpose of building my business. 3 Read on at earlytorise.com: Secrets of the biggest online opportunity you've seen this year... |
