In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university.
TikTok has maintained its appeal to marketers, announcing a myriad of new ad partnerships with big-name brands including the likes of Bumble and Leeds United Football Club. Meanwhile, brand purpose remains very much in the spotlight for some as major global events like COP26 edge ever closer.
Thomas Walters is the CEO & Co-Founder of Billion Dollar Boy (BDB) – a global creative influencer marketing agency that delivers end-to-end campaign management for top brands.
I recently caught up with Thomas to chat about the evolution of influencer marketing, the key components of any successful campaign, and the trends to watch out for.
An existing digital skills gap has been exacerbated by rapid digitisation post-Covid.
Join us for our 3rd November briefing at 15:00 GMT/11:00 EDT to hear from a panel of senior marketers and digital professionals about what they see as key skills for 2022, and whether modern job descriptions ask too much of new hires.
Data-driven Marketing Best Practice Guide A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution.
Ecommerce Quarterly: Q3 2021 A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
An existing digital skills gap has been exacerbated by rapid digitisation post-Covid. Join our next briefing as we ask a panel of senior marketers and digital professionals what they see as key skills for 2022 and whether modern job descriptions are asking too much of new hires.
A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
Join us on 3 November, 3pm GMT | 11am EDT, as we explore the ever-increasing digital skills gap and ask our expert panel of professionals the important questions surrounding digital, marketing and ecommerce competencies.
