Plus, the future of Trump's Twitter account ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
December 9, 2020
By Jess Zafarris
 
 
Presented By
Quad
 
 
 
The Best TV Shows of 2020
 

Adweek TV editor Jason Lynch knows his shows (seriously, he's a human algorithm—just tweet at him what you should watch next and he'll nail the perfect recommendation). This week he’s shared his annual look at the best TV of the year in two highly bingeable Top 10 lists.

First up, check out the 10 best shows of 2020 overall. This list is primarily dominated by popular shows that debuted in previous years but kept on giving great content to homebound viewers this year, including The Crown, Better Call Saul and The Mandalorian. 

But what if you’re looking for something new to watch? Jason’s list of the 10 best new shows of 2020 showcases the series that boldly managed to emerge in the most challenging year for TV in recent history. Only one of them overlaps with the 10 best overall shows (and you can probably guess which one), so take a look at what you’ve been missing. (And in case these recommendations aren't enough, here's his 2019 list.)

 
 
 
 
 
With Focus on Audience Growth, Adweek Sets Leadership Promotions

We have some exciting news of our own to share. Adweek is accelerating and renewing its strategy of serving marketers with in-depth analysis, data and insights—and reach more marketers and consumers with the intelligence they need. To lead that strategy, Lisa Granatstein, who is currently editor, SVP, Programming, has been promoted to Chief Content Officer. Stephanie Paterik, formerly Adweek’s Executive Editor, has been promoted to Editor in Chief, EVP.

The duo will lead the Adweek team in “finding new and better ways to help our readers get through these challenging days and achieve all the success they want in their careers.”

 
 
 
Promoted Content by Reddit
The Value of Reddit’s Community and Its Effect on Purchase Decisions
 
The Value of Reddit’s Community and Its Effect on Purchase Decisions
 
 
 
 
 
 
Donald Trump's Twitter Account Is in Jeopardy

Twitter’s “World Leaders” policy treats some rule-breaking tweets as newsworthy, preventing their removal for the public good. But that designation will no longer protect Trump’s @realDonaldTrump account once he’s a former president—meaning that the account could get the boot for any rule-breaking content in the future.

But will Twitter boot one of its buzziest and widely followed accounts?

 
 
 
Foursquare's Brand Refresh Reflects Its Mission as a Location-Based Services Company

Foursquare is aiming to no longer just be that 2009 check-in app. With a new logo and rebrand, the company is reinventing its look to match its evolution into (primarily) a tech platform that fuels the location services of many other top apps including Uber, Spotify, Apple Maps and Airbnb. The new identity is simple, clean and modern, reflecting its direction, and elegant photography and gradients allude to its location-based services.

Take a look: Some of the elements aim to “create art out of data.”

  • Related: Hinge has a new look too, one that seeks to help streamline the dating journey for members, as well as features to help users avoid incompatible matches.

The Latest in Agency Job Moves

  • Geometry, the “creative commerce” agency that WPP folded into VMLY&R last month, has promoted Manuel Bordé to global chief creative officer. 
  • Longtime McCann global chief strategy officer Suzanne Powers has also taken on the title of global president at McCann Worldgroup, expanding her global responsibilities so she can focus on fueling the brand and business both inside and outside the organization.

More of Today’s Top News & Highlights:

 
 
 
 
 
 
 
 
 
 
Join Us for Day 3 of Adweek Elevate: Publishing

Adweek Elevate: Publishing is an elite summit designed to cut through the noise and connect the most forward-thinking minds in publishing to solve challenges. Today's speakers will address the future of publishing:

11:10 a.m. ET: Alex Mather, Founder, The Athletic
11:35 a.m. ET: Sachin Kamdar, Chief Executive Officer and Co-Founder, Parse.ly
12:00 p.m. ET: Jarrod Dicker, Vice President of Commercial and Founder of Zeus and Red, Washington Post
12:25 p.m. ET: Justin Smith, Chief Executive Officer, Bloomberg
12:50 p.m. ET: Greg Coleman, Executive in Residence, Lerer Hippeau; Tom Harty, Chief Executive Officer, Meredith Corp; and Wilma Jordan, Founder and Chief Executive Officer, JEGI | Clarity
1:15 p.m. ET: Keith Candiotti, Founder and CEO, Optimera
1:40 p.m. ET: Greg Doufas, Chief Technology and Digital Officer, The Globe and Mail
2:15 p.m. ET: Josh Stinchcomb, Global Chief Revenue Officer, The Wall Street Jorunal

Register for free today.

 
 
 
 
 
 
Santa Claus Is Treated in a Hospital in This Endearing Holiday Spot for Britain's NHS
 

Many kids are worried about Santa’s health and mobility this year, so much so that Boris Johnson publicly told them that St. Nick will be exempt from lockdown to deliver presents. In a new adm NHS Charities Together and agency Iris have had him appear in an unexpected way—as a patient, presumably suffering from Covid-19—and wow, is it a tear-jerker.

 
 
 
 
 
 
 
 
 
Adweek Promos and Events
Bracing for the Post-Third-Party Cookie World
 

In honor of CMO Moves 150th episode, we are going LIVE for the very first time and we want you to be a part of the conversation for this very special event! ""The Business of Marketing"" is on the table and we'll dive deep into the intersectionality of Marketing, Finance, Technology, HR, and the Board Room. Leading CMOs, including GE's Linda Boff, Lowe's Marisa Thalberg, Mondelez's Martin Renaud, former Global CMO of Facebook Antonio Lucio and more, will shed light on what it takes to be a well-rounded marketing business leader.

Save your virtual seat and join us Dec. 9th at 11am EST.

 
 
 
 
 
 
 
 
The Year in Review Through Illustrations
 

Looking back on 2020 as experienced through Zoom and social media amid the pandemic.

 
 
 
 
 
Why the Talent Network Model Took Off in a Year Dampened by Layoffs
 

Freedom and flexibility appeal to clients and talent alike.

 
 
 
 
 
An Impromptu Choir Beautifully Champions the Power of Community in Teleflora Ad
 

Neighbors serenade lonely grandmother with 'Silent Night.'

 
 
 
 
 
A Crypto Wallet Brand Found a Fun Way to Mock the 'Big Bank Bureaucracy' in Its First Ads
 

TBWA\Paris shows how Ledger eliminates the intermediaries to give you control.

 
 
 
 
 
Adweek Podcast: How We Picked 2020's Agencies of the Year
 

Go behind the scenes in this week's episode of Yeah, That's Probably an Ad.

 
 
 
 
 
Without International Tourism, Destination Marketers Look Local for Recovery
 

Major cities have pivoted in the pandemic.

 
 
 
 
 
 
Featured Jobs
Soofa
Remote, Massachusetts
 
Soofa
Remote, Massachusetts
 
Oregon State University
Corvallis, Oregon
 
AbelsonTaylor
Chicago, Illinois
 
Marist College
Poughkeepsie, New York
 
 
 
 
 
 
 
 
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