Around this time of year more books are published than ever, as publishers gear up for their busiest sales period in the lead up to Christmas. This coming Thursday is the day that more books will be published than on any other day this year – known in the trade as “Super Thursday”. Nearly 1,900 books will be published on 10 October, up from last year’s 1,286, which was a particularly small year – likely a hangover from the pandemic’s effect on book production. “Super Thursday is an exciting day for booksellers with hundreds of new books arriving in bookshops on the same day,” says Kate Skipper, chief operating officer at Waterstones. “It is always a hugely busy day but there is a real buzz to unpacking so many of the big books for Christmas at once.” And this year it looks like Christmas shoppers are going to be spoilt for choice: arriving in bookshops on Thursday will be the latest in AF Steadman’s Skandar children’s fantasy series and Ian Rankin’s latest Rebus novel, Midnight and Blue, which will surely attract more fans than ever following May’s BBC One dramatisation of the book series. On top of that, Thursday will bring Sophie Kinsella’s novella What Does it Feel Like?, about a woman who gets diagnosed with a brain tumour (Kinsella revealed her own cancer diagnosis earlier this year), and Jodi Picoult’s By Any Other Name, a novel that imagines the true identity of Shakespeare to be a woman. One of the biggest hitters on Thursday will be Boris Johnson’s Unleashed – not, according to our reviewer Martin Kettle “the political memoir of the century” as billed by the Daily Mail, but an “overhyped book” by a man who is clearly “not going to change”. Sales-wise, however, the book is already at the top of the Amazon bestsellers list thanks to preorders alone, and is expected to be the bestselling politics book of the year. Johnson is also in contention for the bestselling memoir of the year – although there are plenty of other high-profile autobiographies out this autumn, including those by Rick Astley and Alison Steadman – also out on Thursday – as well as titles from both Bill and Hillary Clinton, Stanley Tucci, Miranda Hart, Al Pacino, Cher and the posthumous writings of Alexei Navalny. Let’s see who can cut through all the noise. |