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Beauty keeps shape-shifting, with health, well-being then longevity becoming key components of its development. Now, the convergence of these tenets and scientific advances are catapulting the industry into new directions, including “age-reverse.”
This is happening at warp speed as the science feeding into longevity has reached a pivot point, with a convergence of fields such as epigenetics and micro-nutrition opening its next chapter.
In today's WWD, European beauty editor Jennifer Weil takes a look at how the likes of Estée Lauder, L’Oréal and Parfums Christian Dior are working with actives differently, making “age-reverse” skin care no longer just a pipe dream, but the reality of now.
Elsewhere, niche fragrance brands are having a moment in China and Beauty Group London is searching for maverick brands. — Kathryn Hopkins, Senior Beauty Editor, WWD and Beauty Inc |
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| Skin Care The British beauty manufacturer is on a growth drive and has just made its first investment in James Read's new tanning brand Self Glow … |
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| Fragrance For Chinese shoppers, olfactory experiences that create a persona for the user or express wealth can be some of the factors behind buyi … |
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| Beauty Features The brand has added two beauty veterans to its camp as it embarks on the next leg of its growth. |
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| Beauty Features Though Instagram Reels is more widely adopted by beauty brands, data from Dash Hudson indicates Shorts is seeing a quieter — but … |
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| Color Cosmetics The brand is partnering with LVMH's DFS unit to launch its first European counter at Samaritaine Paris Pont-Neuf in September. |
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| Beauty Features Ahead of Season Three, a look at some of the best collaborations with Netflix’s hit show, spanning beauty, home, apparel and more … |
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