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| While plant-based diets have become more mainstream in recent years, animal-based products are now gaining traction in beauty and wellness.
Within this a slew of categories are taking hold, most notably, the high-protein diet, animal-sourced supplements like colostrum, the return of dairy milk over alternatives and tallow-based skin and body care.
In today's WWD, wellness reporter Emily Burns explores what's behind the trend and how brands are jumping on it.
Elsewhere, Unilever has snapped up personal care and grooming brand Dr Squatch and Dossier is opening up stores. — Kathryn Hopkins, Senior Beauty Editor, WWD |
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| | | Skin Care The terms of the deal were not disclosed. |
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| | | Wellness The terms of the deal were not disclosed. |
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| | | Fragrance The viral, 2019-founded brand, best known for its "Impressions" line of designer- and niche-inspired perfumes, is betting on stand-alon … |
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| | | Body Care The Unilever-owned brand is launching a line of mood- and skin-enhancing body care products, including cleansers, scrubs and serums. |
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| | | Beauty Features Monthly data from Traackr shows who's winning on French consumers' social media feeds. |
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